I’m going to kick things off by focusing on the bedrock of any successful unconventional marketing strategy – getting to know your niche market inside out. By pinpointing the precise group of people you’re looking to engage, you set the stage for marketing that hits the mark. You’re going to find out about why the … Read more
Imagine you’re at the helm of your own business. It’s empowering, right? But here’s something they don’t tell you often: the entrepreneurial journey is as tough as it is exhilarating. I’m going to take a hard look at what it really means to be an entrepreneur. This isn’t just about long hours; it’s also about … Read more
I consider brand authority a vital currency in the marketplace. It’s the measure of trust and expertise that a brand commands in its industry. When people choose whom to do business with, they look for a brand they can trust; one with a voice that speaks with authority and knowledge. Think of brand authority as … Read more
You’re going to find out about how embracing digital transformation is more than a buzzword; it’s a strategic imperative for entrepreneurs in 2024. With an ever-changing business landscape, leveraging technology is crucial for staying competitive. Let’s explore how these tools aren’t just fancy add-ons but essential gears in the machinery of your business. Cloud-based technology … Read more
Navigating the bustling world of social media might seem daunting when you’re aiming to market wealth management services. However, understanding the nuanced landscape where financial discussions flourish is imperative. I keep a keen eye on how different platforms cater to varied audiences, and I customize my approach accordingly. A tailored strategy ensures that the right … Read more
I’m Jerry Williams, but you can call me the Finance Marketing Maestro. My world is at the crossroads of marketing and finance, and I’ve navigated this space for over twenty years. As a girl dad, I cherish the values and experiences this role brings to my life, grounding me and providing constant inspiration in my … Read more
